As usual, there aren’t really any myths about Boomers and media/advertising that haven’t been punctured by Yours Truly and many others. A pretty good list from a year ago:
How Well Do You Know Boomers?
Myth #6 - Boomers are brand loyal and will not switch
Golly gee, willikers. If you don't know this by now ...
But I guess the industry is still in a river in Egypt.
Click here or the picture below to view the video clip:
The chief of Hallmark's TV operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. (Ad Age)
I was quoted along with Mr. Schleiff in a Kansas City Star piece last year:
Baby boomers become the forgotten consumer
August 4, 2008
By Jennifer Mann
"Our viewers have assets, not allowances," Schleiff told Wall Street analysts.