This blog gets half its hits from international ISPs – and half of those are from Asia and Australia. Why? Both continents have huge older populations, and marketers there are wisely rethinking demographic priorities.
Gill Walker contributed a sumptuous chunk of insight in a recent Henry Stewart Talks Seminar. Her appearance on Australia’s Today Show is likewise a treat – and it includes one of my favorite troublemaking spots (for Nestlé's Entice).
Click here or the picture below to watch the interview:
For a more academic approach to it all:
The Silver Market Phenomenon
Thirty-three individually authored chapters examine the challenges, chances, and perspectives of the current demographic shift--aging and shrinking populations--in many countries around the world …
There’s a chapter by you-know-who in there somewhere.