Christina Binkley of The Wall Street Journal is all over the paucity of online shopping for 35+ (that’s age, not size) apparel for women:
The Forgotten Market Online: Older Women
New Fashion Sites Target Youth -- Though Most Web Apparel Sales Are to Women Over 35
Dick Stroud blogged it last week:
All of this would be OK if it were not for the facts. 45-54 year olds spend twice as much online as their daughters. Not surprisingly the average age of an online customer at Saks.com … is 42.
Christina and Dick have nailed it – so I’ll simply link to a few bygone babblings:
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