Advertising/Marketing Resources

Evergreen Advertising/Marketing in Australia offers free PDF downloads of some sterling resources, including:

• The introduction to Section One of David Wolfe’s seminal Ageless Marketing
  
  
• Chapter Two of Dick Stroud’s 50-PLUS MARKET (Yours Truly contributed a section elsewhere)
  
  
• An issue of Prophets Profit magazine focusing on the 50+ market 
  
  
• A Brochure for The Evergreen Report
  Women over 50: Their perspectives on
  life and portrayal in advertising
  
  
• The Preface and Introduction (The Geritol Syndrome) from my book Advertising To Baby Boomers
  

When you get there scroll a bit and click the thumbnails for downloads:

Evergreen Resources

 

A direct link: Advertising To Baby Boomers Preface & Introduction