Evergreen Advertising/Marketing in Australia offers free PDF downloads of some sterling resources, including:
- The introduction to Section One of David Wolfe’s seminal Ageless Marketing
- Chapter Two of Dick Stroud’s 50-PLUS MARKET (Yours Truly contributed a section elsewhere)
- An issue of Prophets Profit magazine focusing on the 50+ market
- A Brochure for The Evergreen Report
Women over 50: Their perspectives on
life and portrayal in advertising
- The Preface and Introduction (The Geritol Syndrome) from my book Advertising To Baby Boomers
When you get there scroll a bit and click the thumbnails for downloads:
A direct link: Advertising To Baby Boomers Preface & Introduction
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