31 May 2009

Boomers key to economic recovery

The Chronicle Times:

Boomers key to economic recovery
CTBaby Boomers should be renamed Economic Boomers … they hold the key to America's economic recovery and … the best thing American business could do right now is market to boomers.

Other news pieces floating around make the same points.

Nice to see the press and a handful of business industries catching up.  I talked about it all six months ago:

Baby Boomers & The Economic Collapse
What do you buy? Almost everything.  Clothes, appliances, computers, toothpaste.  The list is endless.  Regular, ol’ stuff.  Stuff almost exclusively marketed to twentysomethings with ad campaigns that don’t resonate with middle-aged consumers.

And in an online presentation posted January 3rd (about 17 minutes in):

2008 Review: A PowerPoint
Not necessarily the biggest stories about advertising and Baby Boomers – but ones that intrigued me, that I believe will be influential.

Another quote from the Chronicle piece:

So, the best thing any business in America could do right now is to learn how to sell to Boomers. It's not just good for business -- it's good for the economy.

From my November blog post:

Lots of folks have been asking me about Baby Boomers, the economic collapse, and how you should now advertise and market to this demographic.

The how hasn’t changed.  Simple answer: Make sure you have the right guts around to trust.

advbbcover And if you’ve been hopping around this blog for the last three and a half years, or read my book first published in early 2005, you’d know that the what likewise hasn’t changed.  Unfortunately, not too many have paid attention.

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