Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
08 August 2005
Marketplace: Marketing to Boomers
American Public Media's Marketplace had a feature last Friday morning worth listening to. If you do — how interesting that the last line is one of the major themes of my book. Good to hear that other folks are on the same wavelength. In this instance, it's a professor of television/advertising at Syracuse University.
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