But I really wrote it for non-industry folk: advertisers, anybody or any company with a product or service for Baby Boomers — and entrepreneurs.
Here's a press release about Baby Boomers as entrepreneurs:
Global outplacement firm Challenger, Gray & Christmas reports the nation is on the brink of an explosion of new business start-ups.
The interesting thing is this boom, which is said will resemble the dot. com boom of the late ‘90’s, will be led by baby boomers and would-be retirees and tend to be better educated, healthier, and more tech-savvy than their 20-something predecessors.