Kevin Newcomb of ClickZ reports:
With more advertisers looking to enhance their online ads and Web sites with video, more agencies are looking both inside and out to find talent to bridge the gap between offline video and online rich media.Hmmm. I wonder if digital media agencies should take a look at the two chapters in my book that The Advertising Educational Foundation has on their web site.
"The challenge with finding the right people is on a conceptual level," Troy Young, VP of interactive strategy at Omnicom's Organic, told ClickZ News. "This is really hard stuff, creating content that people want to share. The goal is to find storytellers that understand the medium."