This post is about advertising Baby Boomers, not advertising to Baby Boomers...And I don't know anything about the project, but it's certainly worth a few clicks:Boomers: Redefining Life After 50, a 13-part series of half-hour magazine style programs that examines the issues, challenges and opportunities facing Boomers as they contemplate their 50’s, 60’s and beyond. Hosted by Mark & Nancy Mills.At The What's Next? Boomer Business Summit this year, Nancy and Mark interviewed and recorded my colleague Brent Green. Have a listen.
Mark and Nancy are hoping to sell the series to Public Television. Program funding is provided by Fidelity Investments and Del Webb Corp., a division of Pulte Homes, Inc.
Keep an eye out for it in January, 2006.
The Boomers series made it to public television. Launched Jan. 1, 2006. Now on about 85 stations with more coming this spring. See our web site for a listing of stations carrying the programs.
ReplyDeletewww.boomerstv.com
Thanks,
Mark Mills Co-host