Bill Virgin, a fellow I read regularly not simply because he's my local newpaper's top business writer — but because he's such a troublemaker — has this to say in today's Seattle P.I.:
Marketing to young people is fun! You get to talk about cool ideas and hot fads and pretend you can actually predict what the next trend will be!
Marketing to old people, by contrast, is boring -- too boring to bother with, except for three inconvenient facts: There are a lot of old people out there. The number of old people is growing. And they're the ones with the money.
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