Culled from a report by Jupiter Research, Internet Retailer reports Baby Boomers spend more online than other age groups:
37% of online baby boomers who bought products or services on the web said they spent more than $250 in the prior three months. That compares with 32% of online users in all age groups, Jupiter said. 76% of baby boomers have made online purchases of products or services.Imagine if a company decided to truly target Baby Boomers, if their site was truly boomer-friendly, if Baby Boomer creatives actually designed the site, wrote the copy... imagine how this product or service would break away from the pack...
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