04 August 2005

Boomers Beyond:Marketing to a 50-Plus Audience

This month's feature article in ADVANTAGES, one of the magazines offered by The Advertising Specialty Institute, is Jennifer Zorger's Boomers Beyond: Marketing to a 50-Plus Audience.

Oprah Winfrey ("Queen of the Boomer Demographic") is on the cover. Yours Truly is liberally quoted in the article.

Oprah & Chuck on the same pages.

Hey, I'm the selfless sort. If Oprah's name cozying up to mine will boost her career, I'm glad to help.

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