03 August 2005

Boomer Marketing Basics

Brent GreenBrent Green, marketing/advertising creative director, consultant, and author of Marketing to Leading-Edge Baby Boomers offers this crash course in Boomer Marketing Basics.

An excerpt:
Boomers resonate with marketing messages that help them process their lives. Although they still maintain youthful idealism and verve in many ways, they are now middle-aged adults with middle-aged value frameworks.
Brent calls it the 'cliff notes' version of his book. I think it's more like a script for one of those minute-long versions of famous plays. The characters and dialogue go whizzing by, it's frenetic and fun, but...

Absorb it, get your bearings - then tackle the unexpurgated folio. You'll be thoroughly engrossed and enlightened. (And if you have a consumer product or service, you might even learn how to make a lot more money.)

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