10 August 2005

Those Selfish, Money-Grubbing Baby Boomers

Andrea Coombes of MarketWatch has put together a trenchant article about Baby Boomers and their value systems. In this case, it has to do with inheritances:
Bequests of another kind
Money is low on the list of what boomers hope to inherit

Seventy-seven percent of boomers said understanding their parents' values is very important, 65% said enacting their parents' last wishes is key and 34% felt receiving their parents' sentimental treasures is very important, according to a telephone and online survey of about 1,200 boomers, conducted for Allianz, the insurance company, by Harris Interactive. For this study, boomers are those 40 to 59 years old.

But just 10% of boomers said it was very important their parents bequeath financial assets or real estate.
No surprise to me. Probably a big surprise to many media pundits who trash this generation.

And according to Carol Goar of The Toronto Star, Baby Boomers north of here are just as self-obsessed and money-grubbing:

Boomers look past bottom line.

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