I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years:
Invoking "The Sixties" (2005)
Ameriprise's campaign slinks around and takes the low road — invoking 'The Sixties' for no reason other than to unctuously 'brand' their service.
Ameriprise vs. Fidelity Financial Redux (2006)
The 1960s were about cultural change and political activism. But in Ameriprise's new commercials, the era's touchstones are evoked in the name of money, money, money.
Dennis Hopper for Ameriprise (2007)
Advertising Has Removed Music's Soul (2009)
Ameriprise: Psychedelic Peace Signs Now White Picket Fences (2011)
… Now it seems Aunt Polly made Tom whitewash that fence. No more peace signs or psychedelic graffiti…
Ameriprise seems to still be interested in Baby Boomers:
Ameriprise Study: First Wave of Baby Boomers Say Health and Emotional Preparation are Keys to a Successful Start to Retirement (2015)
But someone must've knocked down that whitewashed fence:
Ameriprise Splits with R/GA, Searches for a New Lead Shop
Signals a shift from Tommy Lee Jones campaign
By Andrew McMains
I wonder what’s next. Old hippies painting psychedelic dollar signs on a picket fence? Aunt Polly as the new spokesperson? One of those snazzy computerized commercials where they futz with old footage, maybe Tommy Lee Jones as Tom Sawyer and Dennis Hopper as Huckleberry Finn jawing about financial planning?
Oh, to be a gadfly on the wall during that creative review…