A reader review on Amazon.com of Carol Orsborn’s new book The Year I Saved My (downsized) Soul begins with “Carol Orsborn writes well.” I was planning on rolling out this post with similar praise.
Carol, Brent Green, and Yours Truly traipsed around Europe in September 2007. She also speaks well, presents well.
Even so, Carol has gone through the same stuff almost all of us have due to the economic downturn. It’s tough out there. From her book:
Fighting for my survival, I spent my days performing, explaining, and defending, my nights worrying and fretting. To find even a half-hour a night to think about and record the bigger picture of what was going on in my life, and to fight my way back towards what really matters, required more of me that I had to give.
But still I had to try.
While BOOM: Marketing to the Ultimate Power Consumer (co-written with Mary Brown) has everything to do with advertising and baby boomers, (downsized) Soul tackles other issues (although the catalyst for her narrative happens to be the marketing myopia of a certain ‘cracker’ client).
This doesn’t mean you shouldn’t read it. Carol does an excellent job mining the mindset of many Boomers, women and men. Her husband has the best line in the book – and Carol seems to agree, since she’s quoted it more than once in interviews, on Twitter.