An Interactive Guide to Marketing/Advertising to Baby Boomers

Now available on Scribd:

An Interactive Guide to Marketing/Advertising to Baby Boomers (PDF)
After numerous articles, a book, an updated edition of same, a blog, dozens of media interviews, dozens of speaking/consulting engagements worldwide, and a fair amount of actual work, I thought it was time to put together a concise, organized, interactive compendium of news articles, opinions, and resources. 

But ‘concise’ and ‘organized’ are not in my lexicon.  It’s ended up being more a colorful cornucopia whirling and bursting every which way, less a pocket dictionary.  I think that’s for the better.

If you have any trouble downloading the PDF, email me and I’ll send it to you.