17 August 2009

The King of Madison Avenue

Fun book:

The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
by Kenneth Roman

imageFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising.

Depending on the audience and venue, I often include a section in my presentations about the history of advertising. A slide (and it’s not the only one featuring Mr. Ogilvy):

image

Two pulls from The King of Madison Avenue:

“Look inside the agency. Nobody’s too young for that and, I hasten to add, nobody’s too old for it, either. Why do we have this odious habit of putting all our old people out to pasture when they’re still young…?”

image (Jerry) Della Femina remembered hearing Ogilvy railing against young upstarts in the business and the inmates taking over the asylum. “He said it so brilliantly and so well that I got up and led the applause. Then I realized he was talking about me.”

2 comments:

  1. Thanks for publicising the autobiography about one of the advertising industries true giants. One of my favourite stories about him is possibly apocryphal, but very telling about his methods. And while everyone who reads your column probably already knows it, I'm going to tell it again anyhow.

    Upon running across a blind man with a sign saying "I am blind" and a begging cup with almost no money in it, Ogilvy changed the sign to read, "It is spring and I am blind." The man's cup was supposedly full from that point on.

    Ogilvy knew the importance of making sure the consumer could identify the product and know its strengths (or in the case of the blind man, it's weaknesses). I wonder what he would have to say about the "new" advertising that is too cool to do either.

    And as a side note, I'd love to see a panel with you, Ogilvy, and Bob Hoffman. Or better yet? An ad agency.

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  2. You're buddy Bob is doing fine without you, me, or David.

    A link I neglected to pop in the post:

    Kenneth Roman Speech about David Oglivy (2004)

    I'm guessing this prompted him to write the book. His speech has been plastered all over the web.

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