I’m not a big fan of celebrities hawking products and services to Baby Boomers. I’m not a big fan of using celebrities in any ads.
There are exceptions. Leonard Nimoy and William Shatner (not Boomers, but Boomer heroes) are professional and funny:
Maybe it’s because I’m a colonial rube – but I do like Twiggy’s spots in England (I also talk about the campaign in a recent online presentation):
Dick Stroud wants your opinions on three UK spots starring Boomer rock stars. Two seem to me to be messed up, confusing brand babble – but Johnny Rotten always cracked me up and does so again:
Or maybe I’m a sucker for English celebrities. Or I remember how wondrous the butter was sloshed atop crumpets every morning.
Or the Rotten spot is amusing, well-done, and sells you butter.
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