I had a spirited chat the other day with Joanne Hewitt, Marketing Director for the MPG Radio Network. They produce Shake Rattle Showtime, a syndicated oldies-based show hosted by Jim Parsons.
Joanne has the numbers to prove that Shake Rattle Showtime spikes ratings and is true appointment listening.
A popular segment of the show – and a smart move by MPG:
“Walking Along encourages listeners to get out and get moving. Health is an area of high interest for our audience, and we're responding to that. Walking Along is introduced by a "Walking Song Of The Week" ie. Walking Along - Diamonds, I'm Walkin' - Ricky Nelson, etc. A sponsor message follows within the segment.”
Boomers/Health. Pulling in sponsors for Walking Along shouldn’t be too difficult.
In January Shake Rattle will be in over forty markets. My guess is that by this time next year it’ll be in over one hundred.
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