Baby Boomers: A Force to Reckon With
Households with baby boomer members -- born between 1946 and 1964 -- account for nearly $230 billion in sales of consumer packaged-goods (CPG) products and represent 55 percent of total CPG sales, a new study by Nielsen and Hallmark Channel reports.
Not too many ad/marketing trade mags were paying much attention to Boomer buying power three or four years ago. Now they are.
However, ADWEEK did. Something I’d forgotten all about: Over three years ago ADWEEK offered my book as a subscription renewal premium.