14 December 2008

Baby Boomers: A Force to Reckon With


Baby Boomers: A Force to Reckon With
adweek Households with baby boomer members -- born between 1946 and 1964 -- account for nearly $230 billion in sales of consumer packaged-goods (CPG) products and represent 55 percent of total CPG sales, a new study by Nielsen and Hallmark Channel reports.

Not too many ad/marketing trade mags were paying much attention to Boomer buying power three or four years ago.  Now they are. 

However, ADWEEK did.  Something I’d forgotten all about: Over three years ago ADWEEK offered my book as a subscription renewal premium.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.