04 December 2008

I’m watching an Oprah Show …

My sister emailed me:

winfrey I'm watching an Oprah Show and it's about women around the world. She brought up Dove’s international campaign and said that a "whopping 91% of woman over the age of fifty believe that advertising does a poor job of representing woman in their age group." 

I thought this would be a watershed campaign – but has anybody done it right since Pro Age?

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