12 December 2008

No News News

A few news stories popped up in my Google alerts:

Baby Boomers are Largest Group of U.S. Internet Users
eMarketer estimates that ‘baby boomers’ - people born between 1945 and 1965 - constitute the largest group of United States Internet users.

News???  Here’s an excerpt from my book, first published in early 2005 (the quote is about a commercial for a hotel reservations service):

While this study was done in Europe, it applies here:

Older people can be disenfranchised by celebrity-fronted ads
The research carried out by YouGov on behalf of Senioragency … discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns while only 11% thought more positively.

I talk about this in an online PowerPoint.  And in my book:

infomercials1  infomercials2 
I’m a big supporter of web-based news and information – but sometimes print is years ahead of anything you’ll find in the ether.  Here’s a catalog brimming with books about marketing - all with ahead-of-the-curve insights that you won’t find on the web:


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.