A few news stories popped up in my Google alerts:
Baby Boomers are Largest Group of U.S. Internet Users
eMarketer estimates that ‘baby boomers’ - people born between 1945 and 1965 - constitute the largest group of United States Internet users.
News??? Here’s an excerpt from my book, first published in early 2005 (the quote is about a commercial for a hotel reservations service):
While this study was done in Europe, it applies here:
Older people can be disenfranchised by celebrity-fronted ads
The research carried out by YouGov on behalf of Senioragency … discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns while only 11% thought more positively.
I talk about this in an online PowerPoint. And in my book:
I’m a big supporter of web-based news and information – but sometimes print is years ahead of anything you’ll find in the ether. Here’s a catalog brimming with books about marketing - all with ahead-of-the-curve insights that you won’t find on the web:
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