A piece by AP Science Writer Malcolm Ritter:
Your brain on Google: Scientists examining whether digital age rewiring young people's minds
When the brain spends more time on technology-related tasks and less time exposed to other people, it drifts away from fundamental social skills like reading facial expressions during conversation … So brain circuits involved in face-to-face contact can become weaker … That may lead to social awkwardness, an inability to interpret nonverbal messages, isolation and less interest in traditional classroom learning.
I’ve written about this before: Advertising Gone Wrong
But put aside any qualitative judgments about the damages or benefits of a (mostly) virtual life. What about the creation of advertising and marketing? If a certain age/lifestyle demo sees and hears differently, relates differently to the world, if it is in many ways a different world for them – don’t you think that it would behoove ad agencies to hire a more diverse creative workforce? Shouldn’t clients insist on this?