Forever Young & Top Ten Secret Facts About Advertising

A couple of short videos worth your time:

Carol Orsborn takes AARP Magazine and rips it to shreds.  Actually, she doesn’t – but I didn’t direct her video or I might’ve suggested it.

Carol likes AARP and their magazine. She simply took issue with an issue – one with an ageist cover teaser and a few la-de-da comments in the  story.  Watch Don’t Defy Age. Embrace It:

Dr. Carol Orsborn

By sheer coincidence, or due to some mystical alignment of the cosmos, Carol’s video is a good companion piece to last week’s polemical take on the new Depend® campaign.  Ageism is rampant in advertising and media.

Another good video:

Barbara Hannah Grufferman on Anti-Aging

Culled from my book Advertising to Baby Boomers
© 2005:

Contrary to popular myth, Baby Boomers do not believe that they are still teenagers or young adults. (Some probably do, but they need therapy.) Boomers are slyly redefining what it means to be the ages they are. Included in this new definition are some youthful attitudes - but the real change is that instead of winding down, many are winding up…

There is a big difference between thinking you are younger than you are, and not thinking that you are old. This “night and day” distinction
may confuse many pundits, but it does not confuse most Boomers…

The Ad Contrarian has tossed up a short video entitled Top 10 Double Secret Unknown Facts About Advertising:

The Ad Contrarian

Not only a companion piece to many of his posts (and new book), it complements a slew of mine:

The Social Media - WOMM - Web Advertising Posts

I don't need it, but I'll try it on for charity.

A critique of the new Kimberly-Clark Depend® campaign.  Thirteen minutes:

Or click here for the bigger but fuzzier screen version.

Links:

A Young Spin on Incontinence, in Spots Skirting Images of Aging (New York Times)

Adult Underwear No Longer Being Given the Silent Treatment (Dallas Morning News via Third Age)

Why couldn’t it have been…?

Depend.com

Leafing Through The Ether

I try to spend an hour or so a week leafing through the ether in search of something new to write about. I’m rarely successful. Everything is a rehash, and I end up rehashing the hash. Of course, the rehashers have no idea they’re rehashing.

Retirement:

Retire? No thanks, say these baby boomers
… "I will never retire," he said. "So much of yourself is built around what you do everyday. There is a loss if you aren't doing it."

Over the next decade, an estimated 2.5 million baby boomers in Georgia will move toward retirement. But for the generation born between 1946 and 1964, the notion of retirement has changed.

The Unretiring Kind: Boomers Gear Up for Second Careers
Boomers have never left the stage. Their second acts include starting their own companies, buying franchises and reinventing careers.

Sounds familiar:

May 2006
My Warm Milk and Nap
"Money is not the sole motivating factor behind Baby Boomers working into retirement. They instead see work as a way to stay challenged and mentally active and sustain a link to the community they have been a part of for most of their lives…"

17 August 2007
Time to Retire the 'R' Word
We're not 'looking forward to retirement,' we're looking forward to new lives, new challenges. Only a small percentage will opt for pure retirement. (I predict that in twenty years the word 'retirement' will still be in dictionaries, but followed by the modifier archaic.)

And you might check this out.

School Daze:

Baby boomers bring new meaning to the term lifelong learner
Not all older students are returning to higher education for career retraining. Many are attending universities for pleasure or personal fulfillment.

Sounds familiar:

07 November 2005
Baby Boomers, Adult Communities, and Education
I did a conference call consult recently with a couple of on-the-ball entrepreneurs. The product/service targets Baby Boomers and their interest in continuing education…

Green Boomers:

Study: Baby Boomers Believe in Sustainable Principles (and Will Pay for Them)
In assessing whether the consumer would pay more for green, sustainable practices, we found a majority of respondents in the Boomer study indicated they would spend a little more for a healthier green home, with the average willing to pay 7 percent more for their purchase.

Sounds familiar:

17 February 2011
Green Boomers Redux
It really won’t be too big a job convincing most Baby Boomers to think green – or at the very least consider green/greener products.

Maybe next week I’ll be a better googler, unethering something new and exciting.

The kids are alright.

The Generation Bashers are back. 

OK, they never left.  A bit of history:

Me vs. We 
11 February 2008
Baby Boomers were stigmatized when we were in and around our twenties, early thirties. Sure, we were ‘me’ back then. Barring tragedies like war and all sorts of catastrophes similarly horrifying, most young adults are me, me, me.

Me vs. We Redux
26 June 2009
I did read something about a bunch of pundits apologizing for the recession/depression or whatever we’re going through. Apparently, they think it’s all their fault because they’re Baby Boomers. (Did any generation apologize for The Great Depression? I’ll have to check the history books.  If not, it should.  Some of those evil bastards must still be alive.  Anybody over ninety-eight had better atone.)

Me vs. We Redux Redux
22 October 2009
Baby boomers may be popularly portrayed as whiners, complainers and narcissists, but a new study by University of Massachusetts Amherst psychology Professor Susan Krauss Whitbourne says the 50-somethings are getting a bad rap.

“It’s wrong to say baby boomers are selfish and only care about staying young,” said Whitbourne. “They have a feeling of connection to younger generations and a social conscience.”

But this is all getting old and boring.  Now the pundits have a new generation to bash.  One that’s even worse than Baby Boomers!

Young People Becoming More Focused on 'Me'
Today's young adults are more "Generation Me" than "Generation We," according to a new analysis…

Millennial Generation Money-Obsessed And Less Concerned With Giving Back, Study Finds
… Researchers have found the so-called Millennial generation to be less environmentally conscious, community-oriented and politically engaged than previous generations were at the same age…

Wow.  Real no news news.  From my book © 2005, 2007:

The kids are alright.

Digital Distractions II

I wasn’t planning on doing a Digital Distractions II – but there are so many digital distractions that it’s difficult to be distracted. 

Bob Hoffman aka The Ad Contrarian continues not to distract me. Two recent posts:

FarceBook
Facebook is like the telephone. It's great for chatting, but not terribly good for selling.

One of the most remarkable things about it is the blind faith that marketers continue to have in it despite its questionable record as a marketing vehicle.

That’s because only 0.051% are distracted.  The rest aren’t distracted.  They refuse to engage!!!  How selfish of them.

More from The Ad Contrarian:

Interactivity: Get Over It
It turns out that people on line react to ads the same way people off line react to them -- mostly they ignore them. And when they do bother to read them, they overwhelmingly do not interact with them … While people are interactivatin' like crazy with each other, interactivity with ads is miniscule. Bastards.

Those are strong words.  I merely said that they were selfish.  Bob The Big Bully.

Another piece that didn’t distract me:

Twitter & Facebook share a problem: Proving social ads work
By Mathew Ingram
The point is that Facebook is a social medium, not an advertising one … You interrupt social conversations with commercial messages at your peril.

I hope this will be the last time for awhile where I won’t be distracted by digital distractions.