I guess the big 2.0 story this week is Facebook’s TOS/PR brouhaha. There are thousands of press pieces, podcasts, and blog posts:
The Facebook uprising
Thousands of Facebook users threatened to un-friend the entire Web site this week to protest what one consumer guardian called "a digital rights grab."
The Electronic Privacy Information Center and 25 other groups were poised to file a complaint with the Federal Trade Commission…
Lots of juicy morsels splayed on this social networking news story smorgasbord - but I’ll only chew on one: diversity.
Take a look at Peter Himler’s post:
Saving Face (Book)
I knew the moment the news broke that Facebook was in for a rough patch in the court of public opinion … The real value seasoned PR pros offer seems to be in short supply at many tech start-ups, even the most successful ones. It has less to do with the number of journalists or bloggers the PR person knows, or even his or her ability to craft a sticky story line. The real value lies in one's intrinsic sense of how a "public" will react to various outputs -- a skill that is only honed after years of wallowing in the mud.
PR professionals can’t anticipate everything. But the PR department of a social networking site not anticipating a groundswell of negative social networking?
Age Diversity. I think I’ve blogged about it a few times:
That New York Times graphic? It’s what Peter Himler is talking about.