Creative problem-solver Reg Starkey is now blogging for CreativeBrief.com:
Reg's practical experience of working with many of the world's most acknowledged advertising agencies has now been combined with an in-depth knowledge of the important and neglected mature market. His knowledge and consultancy in this sector is sought by discerning clients in a broad range of sectors.
Reg’s premiere post talks about the history of Saatchi & Saatchi – and cautions us not to be too cautious during this recession. That’s sage advice:
Learning lessons from success in past recessions
In the teeth of a fierce Recession, the chrysalis that was Cramer Saatchi, the Creative Consultancy, became the steel butterfly that is Saatchi & Saatchi to this day …