Ask the Brains: Is Midlife Crisis a Myth?

Scientific American has a monthly column, Ask the Brains.  The mag hands off questions to experts.  Here’s one I liked:

Is Midlife Crisis a Myth?

David Almeida, professor of human development and family studies at Pennsylvania State University, responds:
Many people expect that midlife brings forth inevitable crisis, but that idea is not supported by social science.

Makes mincemeat of this featherbrained campaign (and plenty of others):

Passat's Midlife Crisis
I was tipped off to Passat’s tongue-in-cheek web site by Steve Hall’s top-notch, often troublemaking blog, Adrants (rated way up there in some recent marketing/advertising blog poll)…