The list goes on and on…

Lina Ko of Boomerwatch.ca rounds up examples of mature women in campaigns:

Model Boomers
… 52-year-old Jerry Hall is the new face of Chanel; 59-year-old Twiggy is the model for Marks & Spencer; Helena Christensen, in her late 40s, is modelling underwear for Agent Provocateur. The list goes on and on …

My favorite link Lina provides:

Who says supermodels have to be 14 years old? Former French runway model Inès de La Fressange, 51, walked Jean Paul Gaultier's haute couture runway on Wednesday and stole the show from her younger colleagues.

I’ve blogged this topic before:

Demand For Older Models Grows

London & Marks & Spencer

What happens if you don’t use age-appropriate models.