The MetLife Mature Market Institute has released a follow-up study. The press release (PDF):
A SECOND LOOK AT THE FIRST WAVE OF BABY BOOMERS AND A NEW LOOK AT THE YOUNGEST BOOMERS
The MetLife study entitled Boomer Bookends: Insights Into the Oldest and Youngest Boomers, shows that in the group born in 1946, some 2.7 million Americans, about one in five have delayed collecting Social Security, and few have fully retired (19%).
Boomer Bookends: Insights Into the Oldest and Youngest Boomers
In this study, to compare and contrast the
Oldest and Youngest members of the Boomer
generation, the MMI also conducted a
comparable nationally representative survey of
the trailing edge Boomers, those turning age
45 in 2009.
Fascinating, required reading - but I slice and dice it a bit differently (certainly when fashioning advertising and marketing), giving society/culture more weight than booms in birth. From 2006:
So What's A Baby Boomer?
… People born in the years 1939-1957 have more in common than people born in the years 1946-1964.
Just one snooty pundit's opinion.
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