26 February 2009

The Silver Market Phenomenon and AARP AgeLine®

silvermarket The Silver Market Phenomenon, edited by Florian Kohlbacher & Cornelius Herstatt, has been awarded an AgeLine® Citation by AARP Policy & Research:

AgeLine is an online, bibliographic database produced by AARP that focuses on the subject of aging and middle-aged and older adults, particularly addressing the social, psychological, economic, policy, and health care aspects of aging.



The Silver Market Phenomenon
Thirty-three individually authored chapters examine the challenges, chances, and perspectives of the current demographic shift--aging and shrinking populations--in many countries around the world …

Dick Stroud and Yours Truly contributed chapters:


More about The Silver Market Phenomenon.

Advertising to Baby Boomers is also in the database.

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