Wrap Rage

In the last month, two clients have consulted me about packaging and Baby Boomers. It's a hot topic.

Here's a piece in the Washington Post - learn about "wrap rage" in England, and why the packaging industry is (or should be) considering Baby Boomers when designing:

But the Dang Thing Won't Open
Today's Packages Make Customers Twist and Shout
By Joyce Gemperlein, Special to The Washington Post