12 June 2005

Great to hear about Forth & Towne - but how about a classy, down-to-earth clothing chain for Baby Boomer men?

Two news stories hinting at this untapped market:
A good chunk of the population is getting old, but that doesn't mean they're a bunch of tightwad old geezers stowing their cash in their mattresses … In its just updated Demographic Profile of American Baby Boomers, MetLife said older boomers - those born between 1946 and 1955 - spend their money on home upgrades and clothing, spending 13 percent more than average on women's apparel and 11 percent more on men's clothing. — Bob Rozycki in the Westchester County Business Journal

Ultra-low-rise jeans feel too foreign to most baby boomers, even if they're hip and in good shape, like E Street owner Thomas George, who recently lost about 35 pounds. "I happen to play guitar, but I don't want to look like a rock star," said George, who mainly wears Lucky Brand jeans. "I was stupid at 22, and I'm not a whole lot smarter at 59, but I don't want to look like I'm 22." -- Wendy Donahue, Chicago Tribune

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