New Baby Boomers Magazine?

In an earlier post I talked a bit about magazines targeting Baby Boomers. Here's an interesting piece from the New York Times about Harold Whittlesey McGraw III and his accomplishments at McGraw-Hill. An excerpt:

McGraw-Hill is investigating a number of growth initiatives tied to BusinessWeek, both online and in print. One idea is a magazine aimed at baby boomers, according to several people close to the discussions.

Good for Mr. McGraw. (And he's a Baby Boomer, btw.)