McGraw-Hill is investigating a number of growth initiatives tied to BusinessWeek, both online and in print. One idea is a magazine aimed at baby boomers, according to several people close to the discussions.Good for Mr. McGraw. (And he's a Baby Boomer, btw.)
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
27 June 2005
New Baby Boomers Magazine?
In an earlier post I talked a bit about magazines targeting Baby Boomers. Here's an interesting piece from the New York Times about Harold Whittlesey McGraw III and his accomplishments at McGraw-Hill. An excerpt:
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