I keep getting them. Hundreds a week. Here’s one from a few months ago:
12 December 2017
Another Pointless Press Release
… What’s not mentioned, not even considered, is that 95% of advertising is targeted to Millennials. Of course they would be influenced.
I clicked the first link in the press release. It sent me to the book’s Amazon.com Kindle page:
The publisher has been notified and we will make the book available as soon as we receive a corrected file. As always, we value customer feedback.
Someone probably bought the Kindle book, it was a mess, had technical problems, reported it to Amazon.
If you can’t get it technologically correct, or you hire someone who bollixes the whole thing, do I really want to read what the author has to say about technology?
Just for fun, I clicked on
and the only thing there was the cover of the book. It should’ve read Look outside …
Do I really want to check out someone who hires a PR firm that is incompetent, one that sends out a press release with a link to something that is an embarrassment to the client?
Deliver us from newfangled flack news.
More PR shenanigans:
02 November 2011
The Press Release Parade Marches On
19 July 2013
Do PR outfits vet press releases anymore?