26 February 2018


We still buy them, we still want to know all about them before we buy them.

A few posts ago:

13 December 2017
We’re always sick.
image… I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car? All I need to know is that it has healing powers …

I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market.  The first was in 2005, there have been dozens since then, here’s just one:

03 May 2012
67% Of All Sales…
… Those age 50 and older are buying more than three of every five new vehicles sold, or about 62% … For the Detroit Three, boomers now account for 67% of all sales …


Ford’s Facelifted Van Aimed at Baby Boomers Reliving Glory Days
imageBy Keith Naughton
Ford Motor Co. is looking to revive an aging workhorse with a facelift, technology injection and appeal to baby boomers looking to relive their “magic bus” days …

Somehow I doubt that, Keith. It probably has more to do with grandkids, dogs, short vacations, trips to Costco and Home Depot. Unless they’re offering a model in day-glow colors with a built-in bong in the back seat. 

For many, grandchildren are the glory days.

What about accessories for us? (Do they call accessories accessories anymore? I’m sure there’s a new, cutting-edge techno-term for them, but I don’t know what it is.)

imageEssential New-Car Features For Baby Boomers
by Jim Gorzelany

  1. Push-Button Entry/Start
  2. Tilt/Telescoping Steering Wheel
  3. Extendable Sun Visors
  4. Digital Speedometer
  5. Head-Up Display
  6. Rear Backup Camera
  7. Parking Proximity Alarms
  8. Self-Parking System
  9. Navigation System
  10. Automatic Day/Night Mirrors
  11. Adaptive Headlamps
  12. Adaptive Cruise Control
  13. Blind Spot Warning

No bong? Oh, well.

imageI’m one of those old fogies who thinks less is more. Give me a big windshield, some strategically-placed mirrors, a comfy seat, and I’m gone like a cool breeze.

An accessory is a cup holder.