We still buy them, we still want to know all about them before we buy them.
A few posts ago:
13 December 2017
We’re always sick.
… I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car? All I need to know is that it has healing powers …
I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market. The first was in 2005, there have been dozens since then, here’s just one:
03 May 2012
67% Of All Sales…
… Those age 50 and older are buying more than three of every five new vehicles sold, or about 62% … For the Detroit Three, boomers now account for 67% of all sales …
Ford’s Facelifted Van Aimed at Baby Boomers Reliving Glory Days
By Keith Naughton
Ford Motor Co. is looking to revive an aging workhorse with a facelift, technology injection and appeal to baby boomers looking to relive their “magic bus” days …
Somehow I doubt that, Keith. It probably has more to do with grandkids, dogs, short vacations, trips to Costco and Home Depot. Unless they’re offering a model in day-glow colors with a built-in bong in the back seat.
For many, grandchildren are the glory days.
What about accessories for us? (Do they call accessories accessories anymore? I’m sure there’s a new, cutting-edge techno-term for them, but I don’t know what it is.)
Essential New-Car Features For Baby Boomers
by Jim Gorzelany
- Push-Button Entry/Start
- Tilt/Telescoping Steering Wheel
- Extendable Sun Visors
- Digital Speedometer
- Head-Up Display
- Rear Backup Camera
- Parking Proximity Alarms
- Self-Parking System
- Navigation System
- Automatic Day/Night Mirrors
- Adaptive Headlamps
- Adaptive Cruise Control
- Blind Spot Warning
No bong? Oh, well.
An accessory is a cup holder.