08 April 2014

Older Adults Sold On Entrepreneurship

Good story on NPR:

Never Too Late: More Older Adults Sold On Entrepreneurship
by Ina Jaffe
imageIf you've ever been driven to rage and despair trying to pry open one of those plastic blister packs, Paul Tasner says it doesn't have to be that way. According to the 68-year-old Tasner, all it would take is for more products to use the packaging he's developed for his company, Pulpworks.

The company web site:

imageOur environmentally thoughtful protective packaging is fashioned from the very same raw material that’s been used for decades to create egg cartons. Said another way, we turn garbage into safe, planet-friendly products.

Great outfit.

Of course, none of this is new to NostraChuckus, famed Soothsayer and advertising gadfly who has been startling the world for years with his mundane prognostications.

From June 2006:

"In England, they've done a lot of studies about 'wrap rage,' and it goes much deeper than not being able to open a bottle of medicine, for instance. It's anything, any consumer goods packaging that people have trouble opening, and as Baby Boomers are starting to age, they are very sensitive to this," says Chuck Nyren, who just happens to be another Baby Boomer and also creative strategist and consultant, as well as author of "Advertising to Baby Boomers." According to him, "bad packaging can make Baby Boomers feel incompetent; as marketers, you don't want to remind this group of people that they don't have the physical skills they had when they were younger."

Of course, the above has nothing to do with me. I can rip open any dumb, stupid candy wrapper with my bare hands .... as long as one of my bare hands is holding a pair of pliers.

March 2013:

[image21.png]Wrap Rage Redux
… Now it’s become a 2nd Amendment issue. Many folks believe that you have an inalienable right to protect yourself against Bubble Wrap with high-capacity assault weapons…

The Green Revolution:

December 2007
Green Boomers
…Forty million boomers use their purchasing power to buy environmentally safe brands…

February 2011
Green Boomers Redux
… A few of these Green toy companies might get the smarts – and market their products directly to Baby Boomer grandparents.

Entrepreneurship?  My book ©2005, 2007 is stuffed with information.  Download the Introduction and 1st Chapter and you’ll find this:


  I’ve corralled all the wild animals:

Entrepreneurs & Baby Boomers
All of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs.

Listen to/Read the NPR piece profiling Mr. Tasner and PulpWorks.