29 November 2009

Senior market is complex, lucrative

I get a big kick reading pieces like this:

Senior market is complex, lucrative
by Nick Iannone
image Nowadays, advertisements for scooters and mobility chairs, walk-in bathtubs, slip-and-fall security devices, hearing and vision aids, as well as pharmaceuticals treating anything from incontinence to ED have a tendency to assume advanced age as an integral part of the scenario. And, although statistics were used extensively in these ad formulations, trying to pigeonhole the senior market in the new millennium is marketing suicide.

It’s not that there’s much new here.  I’ve talked about most of what’s in the article in my book, this blog, during presentations and seminars.  The fun part is knowing that Mr. Iannone, who works for a marketing/printing firm, is on the front lines of a revolution that I predicted years ago.  Culled from Advertising to Baby Boomers ©2005, 2007:

image I’m proposing a minor revolution in the advertising industry, one that won’t trickle down but bubble up. It’s not a technology driven revolution. It’s a human one.

Secondary: Small-to-medium-sized advertising and marketing agencies.  They may squirm at first, even kick and scream—but eventually will be co-beneficiaries of this common sense revolution. Some may become the heroes and heroines of this reasoned paradigm.

More from the book:


The Preface, Introduction, and first chapter of Advertising to Baby Boomers are available as free downloads on Scribed:

Preface and Introduction

Chapter One

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