20 November 2009

My Ad Council

From: Hilary R.
Sent: Thursday, November 19, 2009 1:24 PM
To: nyrenagency@gmail.com
Subject: Tina Fey + Social Media + Social Good + Innovation = My.AdCouncil.org

Hi Chuck,

image Wanted to put something on your radar that was unveiled last night by Tina Fey at the 56th Annual Public Service Awards Dinner - The Ad Council's “My Ad Council.”

... I've included the press release that went out this morning below:

imageAd Council Unveils New Website
Through My Ad Council, users can quickly and easily share the Ad Council's PSA videos and images via social media platforms.

OK – I guess I’m doing that now.

Mostly excellent work from some top agencies.  Great to see them pitching in.  I liked this one from kbs+p:

Even though “The Ad Council's campaigns are targeted to Americans of all ages” – I really didn’t get the impression that any of the spots specifically targeted an older age demo. (Oh, yeah – that’s probably because Baby Boomers are perfect and we don’t need to see Public Service Announcements.)

Actually, I’d like some PSA’s urging Boomers to volunteer for this or that.  Lots already are, and lots more would with some coaxing.

One more I liked from Draftfcb – puts a goofy spin on serious subjects:

Visit my.adcouncil.org and pass along some videos.

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