05 November 2009

Tungate in Paris. Tungate in Istanbul.

A few years ago I met Mark Tungate:

ADLAND by Mark Tungate

image Mark Tungate, I find out after our brief rendezvous at Bayard Presse in Paris, after returning home and reading his book, after jumping on the web and scurrying around, after emailing a few friends in France and England, is a heavyweight in the ad world. He's written a bunch of books, loads of articles for advertising and general interest magazines, has a TV talk show. He puts together the text for an 'everybody in the industry has to pour over it every year' annual overview of European advertising …

Since then Mark has written two more books:

Branded Male: Marketing to Men
image Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market.

Luxury World
image With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the fa├žades of the world’s most sophisticated businesses to show the reader how they function.

In December, Mark is taking his road show to Istanbul:

image

The event is produced by IMI Conferences:

image IMI Conferences organizes Guru Events, Market Specific Conferences and Up-To-Date Panels … on topics that are of interest to the world and to Turkey. Its most fundamental target is to inform the business circles in Turkey of Global developments and trends.

While probably not quite arriving in the style Oprah did recently, no doubt Mr. Tungate will leave Turkey with almost as many new fans.

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