01 September 2006

So What's A Baby Boomer?

Thanks to Food Navigator USA, we have a bit of insight into the recent IRI Report on Baby Boomers:
Published by market researcher Information Resources Inc (IRI), the report separates baby boomers into three groups: Kennedy Boomers (born between 1956-1964), Truman Boomers (1946-1955) and FDR 60s (1936-1945).
I'm someone who isn't particularly anal about defining the term Baby Boomers. The above doesn't quite work for me - but what I do like about it is this: the report recognizes that culturally (and it's an unwieldy, diverse culture) the term Baby Boomers includes people born before 1946.

The "baby boom" actually began in 1943 when birth rates began to rise, dipping slightly in 1944 and 1945. I like to include people born a few years before that when I talk about Baby Boomers. And if you press me, I'll admit that for me the "baby boom" ended in 1957 - and people born between 1958 and 1964 really are another generation.

In other words, I think people born in the years 1939-1957 have more in common than people born in the years 1946-1964.

Just one snooty pundit's opinion.

More about the IRI Report.

A good piece by Ronni Bennett.

1 comment:

  1. You're right about the "Time Goes By" by Ronni Bennett blog with discussions about Baby Boomers.

    Unfortunately, the IRI Report misses the boat with some of their year break downs. I think everyone would benefit more if the concentration was on interests not age to the extreme it is today.


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