Beyond The Boomers: The Transition Years is turning into a must-go-to business conference. Recent additions include Matt Thornhill of The Boomer Project and Mike Irwin of Focalyst. These gents are the presidents of the two top research/marketing firms focusing on Baby Boomers and the 50+ demographic.
And it will be the first time that Mr. Thornhill and Mr. Irwin will appear together at a neutral venue. I'm bringing along two pair of boxing gloves so they can duke it out.
The championship bout will be at The Chicago Hilton on October 20th. Opening bouts include Chuck Nyren vs. his on-the-fritz laptop computer and bent-out-of-shape and always-falling-off-his-nose reading glasses.
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