Heads up. Your consumers are changing. The first Baby Boomers turn 60 this year and, by 2008, older consumers will dominate the U.S. marketplace. Your biggest customer base will be 50-to-80 year olds—and they will require your undivided attention.Inside there's a well-written, easy to digest marketing report (PDF), a podcast featuring Patrick Conroy, and all sorts of goodies tucked away here.
27 January 2006
Deloitte All Over It
As I write this, Deloitte & Touche has 50+ marketing and advertising all over their main page: