The standard retirement community concept -- a cluster of senior housing out in the countryside, often behind gates -- is being altered. The emerging trend in 50-plus housing is to build it in business hubs and commercial centers. These consumers "want to be connected to life outside their own communities and don't want to have to drive to get to shopping and entertainment. Connection to the larger community is essential," according to an NAHB report.I'm slated to speak at The NAHB Building for Boomers & Beyond 50+ Housing Symposium 2006 in April. Haven't signed the contract yet, but I probably will…
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
17 January 2006
Baby Boomers Housing Market Primer
Here's the perfect, up-to-date primer for the Baby Boomer housing market: an article by Harold Bubil of the Sarasota Herald Tribune about The International Builders Show in Orlando last week:
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