It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new:
Why Boomers Are More Likely To Succeed as Entrepreneurs
A study by the Ewing Marion Kauffman Foundation reported that the highest rate of entrepreneurial activity over the last few years is not Gen-Y upstarts, but Baby Boomers in the 55-64 year age group. In fact, Boomers are actually driving a new entrepreneurship boom as they retire from their traditional corporate jobs and seek more meaningful sources of work.
How far back do you want to go?
March 25, 2005
ADVERTISING TO BABY BOOMERS Targets Clients and Entrepreneurs
A large section of the book is dedicated to helping Baby Boomer entrepreneurs get their marketing and advertising up and running. The author as well gives advice and guidance to the small businessperson on how to fashion a handmade campaign.
27 August 2005
Baby Boomers Conquer Self-Employment Market
The interesting thing is this boom, which is said will resemble the dot. com boom of the late ‘90’s, will be led by baby boomers and would-be retirees and tend to be better educated, healthier, and more tech-savvy than their 20-something predecessors.
Or check out all of these posts from the past:
Entrepreneurs & Baby Boomers
All of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs.
Part II of The Déjà Vu No New News News next déjà vu.