17 March 2014

Native Advertising is having a bad week.

What You Think You Know About the Web Is Wrong
by Tony Haile
imageMyth 3: Native advertising is the savior of publishing
On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third.

Native Ads Aren’t Engaging Readers
by Greg Sterling
imageNative ads are the “it format” of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them.

No One’s Looking at Your Native Ads, Either
by  Peter Kafka
imagePeople who look at this stuff can’t wait to stop
reading it.

This all sounds vaguely familiar…

07 December 2012
What is Digital Advertising?
image… The newest buzz-phrase has me completely baffled: Native Advertising.  One social media guru described it as advertising that is ‘baked into’ the content. I guess it’s sort of like the old Burns & Allen Show where one episode had Gracie baking a cake using Betty Crocker Cake Mix, a sponsor.

Or was that product placement?  Madison & Vine?  I’m still confused.  Whatever it was, I know it doesn’t work anymore, is old school, and nowadays native advertising is the future, and all advertisers should be all over it or their businesses will fail.

Say goodnight, Gracie.