19 February 2013

A Stroll Down Memory Lane

Funny how odd little items you come across trigger remembrances of things past.  Odder still is how often they show up as news:

More Baby Boomers Heading Back to School
The sea of faces in your average college classroom are not just students in their teens or early 20s. In fact, a growing number of them are much older.

Having a blot blog is great for helping you remember what you know already.  From November, 2005:

Baby Boomers, Adult Communities, and Education
I did a conference call consult recently with a couple of on-the-ball entrepreneurs. The product/service targets Baby Boomers and their interest in continuing education.

Retiring baby boomers see opportunities, find support as 'encore entrepreneurs'

I’ve heard something about that.  Half my book is about that, plus seven posts to skim through:

Entrepreneurs & Baby Boomers

What the boomers want on vacation
imageThe travel industry is trying to win the wallets of baby boomers who are starting to travel more — and have the money…Boomers continue to be intrepid explorers, even as many express a desire for creature comforts.

Culled from Advertising to Baby Boomers, © 2005:

From 2003 and 2010:

Baby Boomers & Travel Companies & Irony

Baby Boomers Aren't Sold On Retirement Communities
imageAs baby boomers begin to retire, they're going their own way -- or ways -- when it comes to housing choices and relocation strategies.

Sounds vaguely familiar.  From 2005/2007:

Selling Universal Design To Baby Boomers/Aging In Place

A good piece by a gent studying at The Annenberg School for Communication and Journalism:

Incompetent and Incontinent?
imageInsult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week?

Or you could read this from 2009:

Boomer Backlash II

Or watch this:

I don't need it, but I'll try it on for charity.

Or scroll through the intro and first chapter of…

Advertising to Baby Boomers (PDF).