19 February 2013

A Stroll Down Memory Lane

Funny how odd little items you come across trigger remembrances of things past.  Odder still is how often they show up as news:

More Baby Boomers Heading Back to School
The sea of faces in your average college classroom are not just students in their teens or early 20s. In fact, a growing number of them are much older.

Having a blot blog is great for helping you remember what you know already.  From November, 2005:

Baby Boomers, Adult Communities, and Education
I did a conference call consult recently with a couple of on-the-ball entrepreneurs. The product/service targets Baby Boomers and their interest in continuing education.
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Retiring baby boomers see opportunities, find support as 'encore entrepreneurs'

I’ve heard something about that.  Half my book is about that, plus seven posts to skim through:

Entrepreneurs & Baby Boomers
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What the boomers want on vacation
imageThe travel industry is trying to win the wallets of baby boomers who are starting to travel more — and have the money…Boomers continue to be intrepid explorers, even as many express a desire for creature comforts.

Culled from Advertising to Baby Boomers, © 2005:

From 2003 and 2010:

Baby Boomers & Travel Companies & Irony
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Baby Boomers Aren't Sold On Retirement Communities
imageAs baby boomers begin to retire, they're going their own way -- or ways -- when it comes to housing choices and relocation strategies.

Sounds vaguely familiar.  From 2005/2007:

Selling Universal Design To Baby Boomers/Aging In Place
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A good piece by a gent studying at The Annenberg School for Communication and Journalism:

Incompetent and Incontinent?
imageInsult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week?

Or you could read this from 2009:

Boomer Backlash II

Or watch this:

I don't need it, but I'll try it on for charity.

Or scroll through the intro and first chapter of…

Advertising to Baby Boomers (PDF).