Funny how odd little items you come across trigger remembrances of things past. Odder still is how often they show up as news:
More Baby Boomers Heading Back to School
The sea of faces in your average college classroom are not just students in their teens or early 20s. In fact, a growing number of them are much older.
Having a blot blog is great for helping you remember what you know already. From November, 2005:
Baby Boomers, Adult Communities, and Education
I did a conference call consult recently with a couple of on-the-ball entrepreneurs. The product/service targets Baby Boomers and their interest in continuing education.
I’ve heard something about that. Half my book is about that, plus seven posts to skim through:
Entrepreneurs & Baby Boomers
What the boomers want on vacation
The travel industry is trying to win the wallets of baby boomers who are starting to travel more — and have the money…Boomers continue to be intrepid explorers, even as many express a desire for creature comforts.
Culled from Advertising to Baby Boomers, © 2005:
From 2003 and 2010:
Baby Boomers & Travel Companies & Irony
Baby Boomers Aren't Sold On Retirement Communities
As baby boomers begin to retire, they're going their own way -- or ways -- when it comes to housing choices and relocation strategies.
Sounds vaguely familiar. From 2005/2007:
Selling Universal Design To Baby Boomers/Aging In Place
A good piece by a gent studying at The Annenberg School for Communication and Journalism:
Incompetent and Incontinent?
Insult or ignore. How is that for a marketing strategy to the demographic that has the most disposable income and whose numbers swell by the week?
Or you could read this from 2009:
Or watch this:
Or scroll through the intro and first chapter of…
Advertising to Baby Boomers (PDF).