Recently there was a item from a trusted source about a new travel company targeting Baby Boomers. I’m not linking to it because I wasn’t impressed. Dull and lifeless stuff. Just add it to the invisible list of the same old same old.
A day or so later I stumbled upon another news story about a travel company targeting twenty/thirty-somethings.
The irony for me: The latter company has a good site, good copy – and with tweaking of their offers and philosophy would be a great model for targeting Baby Boomers.
That one I’ll link to. In a minute.
I’ve been writing and speaking about this subject for years. From January 2004 (get out your magnifying glass or skip it):
The article was expanded for a chapter in my book (©2005, 2007). Excerpts:
And there have been a slew of posts. Just a few:
My Favorite Cyber-Myth (2005)Here’s the travel company for twenty/thirty-somethings:
How I snicker and roll my eyes whenever I read about Baby Boomers fumbling around on computers, scratching their heads, totally flummoxed.
Cookie-Cutter Cavalcades (2009)
If you spend too much time rocking on the front porch, will your brain droop into autopilot? One antidote for this is educational travel …
Travelers Angry with Web (2009)
NostraChuckus was sure the online travel biz would make things easier and easier, more fun and more fun – where one of the best parts of a trip would be planning it.
contikiSounds like tons of fun to me – very close to my version of a perfect travel service for Baby Boomers. Pick and choose, pick and choose.
All our tours are flexible and give you free time every day. So you’ll have plenty of time to do your own thing. We also give you plenty of great ideas (and prices) with our Explore More optional activities.
Like to mix it up? Keep it simple one night & a little more spectacular the next? Budget tours give you a chance to stay in everything from cabins, hostels to hotels & even a 16th century French chateau.
The PDF brochures are a bit busy for my eyes (they’re not for my eyes) – but wow. I’m excited. Download or view a couple: