25 April 2011

Virtual Professor Chuck Redux

From January 2010:

Virtual Professor Chuck
imageIt all started around 1999 when I was writing on the web about Baby Boomers.  My articles were getting hits from a University of Southern California intranet site.  I thought for sure that some professor of English or Literature or an artsy subject like that had made my online scribblings mandatory reading. 

Then I found out the truth: the course was about Gerontology.

Skip ahead a few years, and yours truly pens a book about advertising to baby boomers.  I was floored when it was selected as a Classroom Resource by The Advertising Educational Foundation.  I still get emails from students and professors around the world.  The book is in the libraries of many colleges and universities.

Now I’m ‘teaching’ another course. Or to be more specific,  students have the option of putting up with the meanderings of a doddering non-academic, Virtual Professor Chuck:

Interdisciplinary Center on Aging
imageEstablished in 2009, the California State University, Chico (CSU, Chico) Interdisciplinary Center on Aging (ICOA) is conceptualized to fulfill the ever-growing aging needs of Northern California.

Recommended Links
2010 Review: National & International Marketing/Advertising To Baby Boomers
Click here to watch the video.

I need to buy a ruler for rapping knuckles.