Top-notch Ad Age White Paper by Marissa Miley – sponsored by AARP:
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
Quotes from Dick Stroud, Lori Bitter, Carol Orsborn, and Yours Truly are scattered about.
Dick emailed me, saying “I thought it was one of the best researched papers I had seen for a long time.” So when he gets around to blogging about it the link will be right here.
But … my long-term relationship partner (that’s what I am in the report) has a whole section dedicated to her:
My bloviations are merely occasional light sprinkles.
I’m not sure I’m happy about this. In high-profile celebrity marriages and relationships such as ours, it’s never a good omen when one gets more ink than the other. Will this be the end of domestic bliss???
